In a nutshell, SEO is the process of getting free or natural site visitors from search leads to Google, Bing, etc. If you are doing a professional SEO audit for an actual business, you’re going to must think like a Google Search Quality Rater AND a Google search engineer to provide real long-time period worth to a shopper. And remember – even if, like me most days, you possibly can’t be bothered with all the image ALT tags in your page, at the very least, use a blank ALT (or NULL value) so individuals with display readers can take pleasure in your web page.
Word that Google is pretty good these days at removing any particular characters you could have in your web page title – and I’d be cautious of making an attempt to make your title or Meta Description STAND OUT utilizing special characters. That isn’t what Google desires, evidently, they usually do offer you an additional probability to make your search snippet stand out with RICH SNIPPETS and SCHEMA mark-up.
You can most likely embody as much as 12 phrases that will probably be counted as a part of a web page title, and think about using your important keywords within the first eight phrases. The rest of your page title can be counted as normal textual content on the page.
These high-high quality signals are in a roundabout way based on Google having the ability to detect a certain amount of consideration and effort put into your website and Google monitoring over time how users work together with your web site. These kind of high quality alerts are a lot harder to recreation than they had been in 2011.
Whichever route you’re taking, know that if Google catches you trying to switch your rank utilizing overtly apparent and manipulative strategies, then they’ll class you an online spammer, and your website will be penalised ( you will not rank high for related keywords).