Editor’s note: It is a chapter from Search Engine Journal’s new e-ebook, SEO 101: Study the Basics of Search Engine Optimization. Want to read the complete guide? Download your copy of SEO one hundred and one now! On the subject of ranking consumer satisfaction , there are a number of theories doing the rounds in the intervening time that I think are sensible. Google may very well be tracking user satisfaction by proxy. When a person uses Google to seek for something, person behaviour from that point on can be a proxy of the relevance and relative quality of the precise SERP.
Google is a link-based search engine. Google doesn’t want content material to rank pages nevertheless it wants content material to present to users. Google needs to find content and it finds content by following links similar to you do when clicking on a link. So you need first … Read more